The Commission also concludes that the debate about behaviour change needs to move on from looking at what individuals and households do, to dealing with the causes of over-consumption of carbon. This includes factors ranging from excessive working to efforts to control the bombardment of advertising glamourising frequent air travel, large cars and large houses.
We will only be able to confront the climate crisis if each and every one of us living in the Global North acknowledges that our way of life is contributing disproportionately to climate change and that we have the power to change course. In fact, research shows that simply telling people that their behavior is important for climate change mitigation encourages them to take action to reduce their emissions.
We need to imagine a world economy that preserves ecosystems essential to life and well-being, and then we must work all together to make it real.