The Beacon for Sustainable Living is an initiative that distills research findings and successful implementation lessons to lend credibility to organizations and individuals leading on sustainable everyday living.
Beacon for Sustainable Living
Science communications experts note that this urgency and required changes to achieve a sustainable society can be overwhelming. The ‘reality check’ of 1.5 Degree Lifestyles is often articulated in doomsday messaging or communicated with a one-way delivery of scientific information. However, technical and catastrophic framings have proven to be limited in their effectiveness. On the other hand, attempts to simplify the message can lead to oversimplification – for example ‘top 10 lists’ – which leads into the ‘small action trap’. This explains the proliferation of recommendations for marginal changes with feel-good factors that cumulatively do not add up to the required changes in ways of living, or the implications that high-consumption lifestyles can continue, fueled by a green technology transition. These approaches are inadequate – we need to root our actions in the scientific foundation of 1.5 Degree Lifestyles.Efforts are needed to raise capacity toward understanding and communicating the challenge, and enabling the acceptance and practice of transformative solutions. These changes require new economic systems that redefine prosperity, and a cultural shift away from the consumer society towards equity and well-being within ecological limits.
The Beacon is a joint initiative of Hot or Cool and One Earth; the Beacon for Sustainable Living is our way of not only presenting our work and the work of One Earth in an accessible and engaging format, but also engaging influential nodes (actors and organisations with networks and power) in how to deploy research based approaches with their audiences in undertaking activities with outcomes within the scientifically determined sustainability limits.
Visit the project website for highlighted findings from our work, resources for communicating sustainability to your audience, recorded conversations with our founders on what it means to attempt to live sustainably, and more!