Difficult Conversations: Empowering Solutions

The issues that face our society can seem overwhelming at times, particularly when considering the scope and urgency of the sustainability challenge.  Despite the scientific clarity on the need for behaviour change, the practical implications of making choices that in opposition to long-established social norms, available social infrastructure, and personal factors make change difficult on an individual scale.  Our aim is to create ease within the process of facing these challenges so that intermediaries can embrace what is difficult for the sake of what is worthwhile: a future for the well-being of humanity and the environment.

Difficult Conversations: Empowering Solutions is the Hot or Cool methodology behind a series of facilitated workshops bringing together researchers, policymakers, and practitioners to develop science-based solutions to important but complex issues around behaviour change.   Our focus is on topics with high environmental impacts and logistical or moral complexities that present barriers to change; examples include carbon rationing, reduced flying, and meat consumption, societal inequalities, and more.

Our approach is designed around three stages:

  1. The Science: We review the underlying drivers and related impacts of existing patterns of behaviour, as well as the implications of tested alternatives. This provides an objective analysis from which difficult, multi-interest conversations can now be based.
  2. The Political Economy: We engage with actors involved in each sector of consumption and production to identify their interests and the power dynamics that guide their decision-making processes in relation to heeding scientific or policy recommendations. Understanding the power dynamics and clarifying assumptions opens up possibilities to detangle between the technical, political, and psychological blocks, and identify less contentious solutions pathways.
  3. The Solutions: This stage explores and outlines possible solutions in different action levels: existing solutions at grassroots levels that need to be supported, adapted, and scaled; innovations that need agile experimentation before being mainstreamed through policy and programmes; and areas for investment to fill knowledge gaps.

The identified empowering solutions are then used to feed innovative policies, support behaviour change programs to be more effective, and refine the research agenda for transitioning to sustainable living.

Participation in Difficult Conversations is by invitation. If you are interested in participating in a Difficult Conversation, please check back soon or contact us to register your interest and receive a notification when the applications are open.

Targets for Slowing Down Fast Fashion

In recent years, the fast fashion industry has emerged as one of the most polluting worldwide, contributing be­tween 4 and 10 per cent of global CO2 emissions along its value chains, and generating wide environmental and social negative impacts, including microplastic re­lease, water pollution, and unsafe working conditions.

The Hot or Cool Institute and the independent think tank Demos Helsinki gathered some of the actors and stakeholders at the forefront of research and policy de­sign for addressing fast fashion in a series of two work­shops that took place on March 24th and April 12th 2021.

The results were presented in a Policy Brief that was submitted to the Public Consulta­tion for the EU Strategy for Sustainable Textiles.

Contact: l.coscieme@hotorcool.org

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