Our approach is designed around three stages:
- The Science: We review the underlying drivers and related impacts of existing patterns of behaviour, as well as the implications of tested alternatives. This provides an objective analysis from which difficult, multi-interest conversations can now be based.
- The Political Economy: We engage with actors involved in each sector of consumption and production to identify their interests and the power dynamics that guide their decision-making processes in relation to heeding scientific or policy recommendations. Understanding the power dynamics and clarifying assumptions opens up possibilities to detangle between the technical, political, and psychological blocks, and identify less contentious solutions pathways.
- The Solutions: This stage explores and outlines possible solutions in different action levels: existing solutions at grassroots levels that need to be supported, adapted, and scaled; innovations that need agile experimentation before being mainstreamed through policy and programmes; and areas for investment to fill knowledge gaps.
The identified empowering solutions are then used to feed innovative policies, support behaviour change programs to be more effective, and refine the research agenda for transitioning to sustainable living.
Participation in Difficult Conversations is by invitation. If you are interested in participating in a Difficult Conversation, please check back soon or contact us to register your interest and receive a notification when the applications are open.
Targets for Slowing Down Fast Fashion
In recent years, the fast fashion industry has emerged as one of the most polluting worldwide, contributing between 4 and 10 per cent of global CO2 emissions along its value chains, and generating wide environmental and social negative impacts, including microplastic release, water pollution, and unsafe working conditions.
The Hot or Cool Institute and the independent think tank Demos Helsinki gathered some of the actors and stakeholders at the forefront of research and policy design for addressing fast fashion in a series of two workshops that took place on March 24th and April 12th 2021.
The results were presented in a Policy Brief that was submitted to the Public Consultation for the EU Strategy for Sustainable Textiles.